Why High “Cost-Per-Lead” in Paid Search Isn’t the Problem in Manufacturing , & How the Right Model Turns It into Profit
The Cost Objection Every Manufacturing CEO Has Heard (or Said) In manufacturing, if a machine costs $500 an hour to...
SEO is Not Just a Marketing Strategy—It’s a Smart Business Decision for Revenue Growth
Ann Gocher2025-02-20T08:15:51-06:00Most businesses recognize SEO as a marketing tactic, but few truly understand its impact on business growth, revenue, and...
Charting the Uncharted: Mastering Marketing in the AI Era
November 22, 2024Ann GocherB2B Business, Business, Content, Digital Marketing, Google Advertising, SEOComments Off
Ann Gocher2024-11-22T05:54:10-06:00Pioneering the Future In today’s world, artificial intelligence (AI) is no longer a futuristic concept; it’s the driver reshaping the...
Deep Focused Work: Stop Emailing & Start Producing
Ann Gocher2024-07-15T05:57:36-06:00I was inspired to write about deep focused work after reading Cal Newport's book on the subject. His insights...
Shifting the Paradigm: ‘Time Spent’ to ‘Value Delivered’ in B2B Digital Marketing
Ann Gocher2024-05-28T13:11:42-06:00"Success is measured not by the hours we put in, but by the results we achieve." In the fast-evolving landscape...
The Strategic Game: How Playing Poker Mirrors Digital Marketing & SEO Success
Ann Gocher2024-04-22T07:42:54-06:00The intricate world of poker, a game steeped in strategy, risk assessment, and the art of decision-making under uncertainty,...
Unlocking Marketing Potential in Manufacturing: Applying the Theory of Constraints
Ann Gocher2024-04-22T07:43:07-06:00The Core Challenge in Marketing In my extensive experience consulting with B2B and manufacturing companies' marketing departments, I've observed a...
Crafting SEO Strategies: A Visionary Blueprint Inspired by “Built to Last”
Ann Gocher2023-08-15T12:31:28-06:00As I was in the middle of the book "Built to Last - Habits of Visionary Companies" by Jim...
Transforming Business Success: The Power of 6 Intangible Factors
Ann Gocher2023-08-03T06:56:24-06:00In the fast-paced world of business, it's easy to get caught up in the pursuit of tangible metrics like...
Unveiling the Fourteen Key Traits of a Visionary Leader
Ann Gocher2023-08-03T07:01:41-06:00As a marketing consultant, when I partner with businesses to optimize their marketing teams, I emphasize the importance of...