Why High “Cost-Per-Lead” in Paid Search Isn’t the Problem in Manufacturing , & How the Right Model Turns It into Profit
The Cost Objection Every Manufacturing CEO Has Heard (or Said) In manufacturing, if a machine costs $500 an hour to...
They Sold You a Website You Didn’t Need – Now What?
Ann Gocher2025-06-20T04:39:40-06:00If your homepage looks great but leads are nonexistent, you’re solving the wrong problem. Your Website Wasn’t the Fix You...
How Much Should You Expect to Pay for B2B SEO That Delivers Results?
Ann Gocher2025-03-12T07:40:25-06:00How much does B2B SEO really cost? That’s the wrong question. The real question is: What are you paying for, and...
SEO is Not Just a Marketing Strategy—It’s a Smart Business Decision for Revenue Growth
Ann Gocher2025-02-20T08:15:51-06:00Most businesses recognize SEO as a marketing tactic, but few truly understand its impact on business growth, revenue, and...
Charting the Uncharted: Mastering Marketing in the AI Era
November 22, 2024Ann GocherB2B Business, Business, Content, Digital Marketing, Google Advertising, SEOComments Off
Ann Gocher2024-11-22T05:54:10-06:00Pioneering the Future In today’s world, artificial intelligence (AI) is no longer a futuristic concept; it’s the driver reshaping the...
SEO in Layman’s Terms: The Jargon Explained
Ann Gocher2024-10-11T06:25:47-06:00The Essential Role of SEO in Today's Digital Business Landscape In my extensive experience as a digital marketing professional, I've...
Deep Focused Work: Stop Emailing & Start Producing
Ann Gocher2024-07-15T05:57:36-06:00I was inspired to write about deep focused work after reading Cal Newport's book on the subject. His insights...
SEO and Sales: The Power of a Unified System
Ann Gocher2024-06-13T06:06:51-06:00The Parallels Between SEO and Sales Have you ever wondered why some B2B businesses thrive while others struggle to gain...
Shifting the Paradigm: ‘Time Spent’ to ‘Value Delivered’ in B2B Digital Marketing
Ann Gocher2024-05-28T13:11:42-06:00"Success is measured not by the hours we put in, but by the results we achieve." In the fast-evolving landscape...
Stop Obsessing Over Keywords: A Guide to Customer-Centric SEO Content Creation
Ann Gocher2024-04-22T07:41:59-06:00Traditional SEO In my nearly two decades of experience in the field, I've seen and lived firsthand how traditional SEO...